For ZOL, we brought two campaigns to life that showcased their true heroes. From transforming doctors into stars to highlighting their exceptional care, we made sure ZOL’s impact was impossible to miss on billboards, buses, and more.
For ZOL, we brought two campaigns to life that showcased their true heroes. From transforming doctors into stars to highlighting their exceptional care, we made sure ZOL’s impact was impossible to miss on billboards, buses, and more.
In Genk, heroes trade capes for scrubs and stethoscopes. We turned six ZOL legends, including top doc Luc Stockx, into stars of a campaign that went everywhere: billboards, buses, and even life-sized packaging. Red carpets, cheering fans, the whole deal. Who needs Marvel when you’ve got ZOL?
Turns out someone in our studio has a hand fetish (don’t ask). But hey, they channeled it into a hand-tastic branding and recruitment campaign for ZOL. Gloves, scrubs, and a lot of clever copy later, the message was clear: ZOL puts you in very good hands.
