A secret event in the vibrant heart of the city

Smeets Jenever


So, you look at a creative agency and think: “That looks fun, it must be such a cool and creative environment to work in”. Right? Well, what about the part where you come up with an exclusive secret bar during the biggest event in Hasselt and 24 hours before the start, your premium location gets cancelled, and you must find a new one? That’s also the life of a creative agency. (We still get PTSD when we hear the words ‘secret’ or ‘bar’.)


Good thing we’re the most dedicated agency out there. Couple hours later we found a new location and hosted the most exclusive and intimate bar in the beating heart of the city during the Hasseltse Jeneverfeesten for one of our favourite clients, Smeets.


We didn’t stop there. Scattered across the city we provided other experiences where people could catch a breath, enjoy Smeets and experience something other than drunk people singing, shouting and falling. It ranged from poems to visual art and food & fashion. In the words of Smeets: “Keep discovering”.

It’s no secret, we love activations like this. Got a challenge for us?